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Graphical Identity

Last edited: 03/07/2023

The aim of the Graphical Identity is to describe the general guidelines for JYSK’s graphic identity in connection to the campaign paper, ads, flyers and web front pages and to make sure that the graphical guidelines are uniform when making campaigns in JYSK.

For each campaign theme there will be an additional Graphical Master providing guidelines on how to implement graphical elements and colours for the specific campaign theme in question.



JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

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JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department