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Example

Everyday low price

Last edited: 26/02/2018

By: SLJ

In general:

 - EDLP logo can be combined with other brand logos
 - It is S&Es responsibility to add the logo in manus
 - For environment photos with a mix of EDLP articles and non EDLP articles, the EDLP logo will be placed near the EDLP article if there is room for it. If there is not room for it, it will be deleted. Marketing Coordinator has the final say.

Theme layouts:

When we show everyday low price articles on spread, whole page, 1/2 page, in 4 or 8 squares, it is optional to use EDLP layout.*
S&E are responsible for indicating in sketch and manus when EDLP layout is to be used.

*Can't be used on SA pages

Spread + Page:

  •  Headline will be placed across page
  •  Headline must be added as page element in manus (No need to dedicate a priority)
  •  Offers have separate prios and are separated by hairlines
  •  NO EDLP logos for each offer
  •  Brand logo must be added for products where needed (If there is room - MC has final say)

 

EDLP spread

 

EDLP page

 

 

 

 

 

 

 

 

 

 

 

1/2 page:

  •  Headline will be placed across page (No need to dedicate a priority)
  •  There are no hairlines
  •  Max 8 products (added in manus and sketch in one prio eg. 11.1,11.2,11.3…)
  •  Headline must be added as page element in manus
  •  NO EDLP logos for each offer
  •  Brand logo must be added for products where needed (If there is room - MC has final say)

 

EDLP half page

 

4 or 8 squares across spread:

  •  EDLP headline must be dedicated one square in sketch and manus, e.g. prio 31 and added as page element
  •  There are no hairlines
  •  If 4 squares is used: Max 4 products (added in manus in one prio eg. 21.1,21.2,21.3…)
  •  If 8 squares is used: Max 8 products (added in manus in one prio on the left side page eg. 21.1,21.2,21.3…)
  •  No EDLP logos for each offer
  •  Only 1 line for promotion text as in small article layout
  •  No extra text field 
  •  Brand logo must be added for products where needed (If there is room for it - MC has final say)
  •  If 8 squares - no footer at right side pages

 

EDLP 4squares

EDLP 8squares

About

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

JYSK
Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

Email: BLUELINE@JYSK.com

© JYSK BLUE LINE 2016