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DO's and DON'Ts

Last edited: 25/04/2019

Below you can find the list of Dos and Don’ts for EB materials. These rules are must to follow from all JYSK pages and nice to follow from personal pages. Also remember to follow the basic rules regarding our logo hereIf you need more guidance on how we work in EB across the functions, please check the cooperation guideline here. You can also find some trainings in Employer brand in our MYLEARN


- Use JYSK music 
- Use only approved JYSK logo 
- JYSK with capital letter 
- Always use the Employee Promises (text, bubble or hashtag)
- The power of one photo (don’t use collages, background, etc)
- Use always JYSK people and secure they wear correct uniform if they are in uniform.
- Use links to JYSK jobsite or website to create traffic with a “Call to action”
- Use predefined common JYSK hashtags:
 #JYSKwork #GOJYSK AND #BringDedication #MeetPossibilities #StrongTeams #GreatEngagement #WhenYouGrow #WeGrow
#OurStructure #OurConcepts #CreateOpportunities


- Internet copyright content: funny pictures of typing cats or small babies, GIFS
- JYSK goose as a separate graphical element
- Use slang






JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department