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Commercial text administration

Last edited: 12/03/2018

Text Tool's commercial text administration (CTA) is a central text management system in which we create, translate and maintain texts, which are not linked directly to an article number. Texts in CTA include for example brand texts, campaign paper headlines, corporate texts and Space Management texts.

Master texts in CTA are created by stakeholders appointed by the Marketing text team. Translation is handled primarily by Sales and Marketing Assistants in a TODO list based workflow.

The overall responsibility of the structure and contents of CTA lies with the Marketing text team. If you have any general questions or suggestions, please contact Commercial Text Management Specialist Lars Ottesen (



JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.


Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01

For enquiries please contact Marketing department