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Additional elements

Last edited: 23/02/2018



Flagpoles are a part of the total outdoor concept for a JYSK store and they are as well used to draw attention to the store from a long distance.
The most common use of flagpoles is by placing 3 flagpoles together, forming a triangular shape.

Window flags

Window flags can be mounted on the facade where there are few or no ways of signaling that our stores are open.
(No permission to put sales carts or A-stands outside)

           window flag                                                Flagpole



The pylon is used to draw attention to the store from a long distance.
The pylon is normally produced in 2 sizes:

  • Small: 1000 x 2500 mm
  • Large: 2000 x 5500 mm

They are made in aluminum or polycarbonate mounted in a concrete base. LED lighting is used if the pylon is produced with light.


Common pylons

When establishing signage on common pylons, the signage should fit the proportions of the space on the pylon – Follow the rules described on page 13 regarding logo dimensions.

  Pylon                                                               Common pylon  


Additional signage

The JYSK logo is to be used on the following signs in connection to the store:

  • Goods delivery / Collection point
  • Floor and staircase signs


Goods delivery


The logo is NOT TO BE USED on any other elements like:

  • Staff room signs
  • Toilet signs
  • Office signs

Staff only


Whenever we use signs for navigation you should always place the JYSK logo with outline below the communication.


Please ring the bell sign

SCM should themselves translate the wording to local languange. 


Download relevant files here:












JYSK is an international chain of stores with Scandinavian roots that sells everything for the home.

The first store opened in Denmark in 1979. 

 Read more

JYSK Blue Line

JYSK BLUE LINE is created in order to secure JYSK as a strong and international brand.

When following these brand guidelines, it differentiates us from competitors, increases customers’ recognition and reinforces our identity.

JYSK Nordic

Sødalsparken 18, DK-8220 Brabrand, Denmark
Tlf.: +45 89 39 75 00
Fax: +45 89 39 75 01